CTA = Call To Action = what you want subscribers to do = your goal

It could be asking them to:

• check out your latest blog post
• watch your latest video
• buy your brand new course
• try out your new service for free
• asking for constructive feedback/testimonials

No CTA = No goal! Your emails will be useless. You might as well not write emails altogether.

Here are 6 tips to create compelling email CTAs.

• 1 / Contrast button

• 2/ One goal

• 3/ Repeat the same “goal” CTA multiple times

• 4/ Enticing CTA text

• 5/ Make the CTA into a separate line on its own