For sales emails, I recommend writing using the PASOUA framework.

• P = Problem

• A = Agitate

• S = Solution

• O = Outcome

• U = Urgency & Scarcity

• A = Action

• E.g.

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9.2 - 7 more tips for writing great emails

C O N T E N T

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9.4 - Writing framework for non-sales emails