If you’re a non-profit, you can skip this chapter.
Most people focus on open and click rates when evaluating whether their email campaigns are successful or not.
While these stats are better than nothing, wouldn't you agree a better and more accurate way of evaluating the performance of a business is by the revenue / profit it makes?
After all, we’re here to do email marketing or whatever it is we’re doing… to make sure our business is as successful as it can be, right?
And do you judge how successful your business is... by:
You tell me. Go on. I’m listening.
It’s crucial for you to know how much money your email campaigns generate.
Even better when you can answer the following questions: