<aside> 💡 Always come up with the subject line AFTER you’ve written the email body. By writing the body first, you’ll get inspiration you wouldn’t otherwise have.

</aside>

• 1/ all lowercase

• 2/ Broken English

• 3/ Curiosity

• 4/ Short

• 5/ Demonstrate value immediately

• 6/ Contrast

• 7/ Mini Skirt

• 8**/ Coin terms and use them in subject lines**

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10.1 - 6 non-subject lines

C O N T E N T

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10.3 - "The Beggar Squeeze"